Tag Archives: actor

Beware the Spokesperson Read

Written for The Networker by Terry Berland

For every part you audition for, you have to make choices to give personality to the character. It is a known fact that you can’t be “neutral” and give a good audition.

There are all kinds of conundrums associated with what choice to make. “Am I being too big, too small, too this or too that?” Bottom line is you have to make an intelligent choice in the venue you are working on, based on all your education and training.

In commercials, there are many hints you can find in the copy regarding each character. In my Acting in Commercials workshops, I particularly teach how to apply backstories to your discoveries. Some information comes from the copy itself revealing the attitude of the character and relationships, some of which are obvious and some are not.

The big trap is the spokesperson copy.
Definition of spokesperson: a person who speaks for another or for a group. Many times the character is labeled a spokesperson, but they would not really want you to deliver this copy according to the definition of a spokesperson. Once you speak as a spokesperson, and speak for someone else or for a group, you will strip yourself of any possibility of a personality.

How do you make a choice regarding spokesperson copy?
The answer is, you have to know how this spot is branding the company. Here are some examples of products and typical branding.

Bank. They will want their image to be knowledgeable, trustworthy, friendly and approachable.
READ: That would mean you should have a personality that is real, knowledgeable, sincere, and genuine.

Car. You’re most likely smart, “with it,” and knowing, if you own this car.
READ: A particular person who is a winner, and knowing, who feels satisfied and comfortable with themselves.

Medication. They want someone who is well and healthy speaking about the medication, not someone who is sick.
READ: Healthy, positive, understanding, and compassionate. Definitely a inspiration to the person who is having the problem.

Cell phone company. Someone in the know.
READ: Be someone in the know, “with-it,” who makes smart choices.

So instead of choosing to be a presenter, even if the copy says “Spokesperson,” understand the end result of the branding of the spot and add the particular elements to the personality of your read.

If You Think You Have No Power Think Again

By Terry Berland – Written for The Networker

Power-Cloud

Since you are the seller, and not the buyer, you have to find a way to stay positive. You may think you are in a less desirable position than the buyer. Let’s turn the tables in your direction. Maybe you would feel more empowered if you really thought about the fact that the casting director, producer, or director who are doing the “buying” (finding the right actor) do not have a commercial, film, or whatever else they are casting until they find the right talent.

Some actors walk into a casting room jazzed, excited to be there, and ready to create. Their attitude is “Give me a few minutes and I’ll give you what I got.” They bounce out of the room happy and go on to whatever comes along next, while other people are nervous and self-sabotaging in the audition and after.

Let’s look at ways to turn your negative thoughts that sabotage you into thoughts that empower you.

Know The Specific Acting Technique

All the advice I’m giving you will be based on the fact that you have to know how to act. In addition, you have to know a specific acting technique for whatever venue you are acting in, be that commercial, voiceover, film, television, or theatre. You should be working out in an acting class on an on-going basis, striving to be the best actor you can be, bringing out the true, authentic, honest you.

Now we can look at how your thoughts can be more empowering.

Negative Thought: The casting director has power over me.
Powerful Thought: That casting director is nothing without good actors. I am part of the collaborative team in casting this commercial, voiceover, TV show, film, or theatre piece.

Let me remind you, you can make or break a casting director.

Negative Thought:  Am I making the right choice? I’m worried I made the wrong choice.
Powerful Thought: Yay, I am being given the chance to create. Neutral is not a choice. If I stay neutral, no personality comes out. It’s my choice. I am really part of this creative process.

Reassure yourself that there is no guaranteed right choice. Remind yourself, if there was one right choice, they would have given you that choice to act out.

Acting coaches are hired by celebrities to make choices and work with the actor on their choices for a particular piece. I can assure you, even those coaches hope they made the choice that’s going to result in their client being cast. They also are not sure if they made the right choice.

But what’s the alternative?

No choice – no chance. Giving them no choice gives you no chance to be considered.

Negative Thought: You walk into the call back room and the voice in your head has a lot to say, mainly second guessing what they want. Every choice you’ve made flies out of your head.
Powerful Thought: Use the “I have to make a choice” scenario. Remind yourself you are in the midst of a creative process. They don’t exactly know what they want. “They are counting on me.”

The Callback Nerves

Negative Thought: You walk into the callback room where there are lots of clients and think  “I’m nervous. Who are these people? Will they like me?”
Powerful Thought: These decision makers in the room are human beings who have jobs. They are each there for a particular purpose. One being, their opinion counts as to who will be booked. Some do not have as much say and are more responsible for working on locations or wardrobe or responsible for bringing everything in on budget. However, all are answering to their client’s needs to the best of their ability.

Other powerful thoughts to use if the people in the room make you nervous:
I am so glad I don’t have a 9 to 5 job, pushing papers.
I am so grateful I can be artistic and creative.
I am so grateful I have a survival job that enables me to audition.

Negative Thought: I’m worried that I won’t get the job.
Powerful Thought: One person gets the job for various reasons, some of which are nonsensical or at the very least have nothing to do with my acting ability. I know I gave a really good audition. Even if I don’t get this one, I know this casting director, producer, or director will keep me in mind for other things.

Here’s the one you hear all the time: don’t take it personally. As long as you know your acting is top notch, you are constantly working out and under the guidance of a good acting teacher in whatever venue, I can assure you the rest is a process that is part of the crazy job of acting.

The suggestions in this blog will be more effective if you add power thoughts of your own to each situation.